The Magic of Masaba- India’s Current Favorite Designer!

The Future of Satya Paul!


How do you perceive a designer who launches her own line at the tender age of 19, and goes on to become the fashion director of Satya Paul at 24 (which is still young); immensely talented, right? Meet Masaba Gupta (the daughter of Television Actor, Neena Gupta, and Legendary Cricketer, Sir Vivian Richards) who is making waves in the fashion industry, for her quirky (and very original) designs and ideas. The eye-catching and very trendy prints are typical of this creative genius, who is carrying forward the legacy of Satya Paul, while also managing her own label (which was launched in the year- 2009).

The Arrival and Growth of India’s Chicest Designer!

Masaba studied fashion design at SNDT, Mumbai, and was noticed by Wendell Rodricks while still in college. At the 2009 Lakme India Fashion Week, she showcased her collection at the Gen Next show, and immediately garnered attention with her vivid colors and vibrant patterns. Next, she won the title of the “Most Promising Designer” which brought her in the limelight for all the right reasons.

Over the years, Masaba has been very experimental with her designs; lipsticks, suitcases, telephone booth, tribal, abstract, table fans, cow print, palm prints, rose print, camera, etc. have been featured and formed the backbone of her creations. She’s currently working for her demi-couture debut for Satya Paul at the Delhi Couture Week, and just recently, a wedding in the city of Udaipur (Rajasthan) was based on the theme of Masaba, where the brides and bridesmaids were dressed in the designer’s prints and designs.

Bollywood Celebs have been seen sporting Masaba’s designs at very film launches and red carpet events. Her designs are very contemporary, with bold, sleek cuts and feminine silhouettes. The creations stand out because of their modernity and also because her design aesthetic is essentially Indian- she uses silks, cottons, patchwork and classic weaves.

Masaba’s Magic on the Ramp











She’s currently retailing from 8 leading stores, and has also collaborated with Pernia’s Pop Up Shop (which brings together India’s top most designers, to cater to a global clientele). Almost all Bollywood and Television Actors: Sonam Kapoor, Kareena Kapoor, Priyanka Chopra, Vidya Balan, Neha Dhupia, Shilpa Shetty, Shazahn Padamsee, Mandira Bedi, Dipannita Sharma, Bipasha Basu, Parineeti Chopra, to name a few, have been dressed by this highly talented young mind.

We hope to see more and more of her in the coming year. Here are wishing tones of success to the genius of Masaba Gupta.

Celebs Dressing-up in Masaba’s Prints:

Sonam Kapoor in the hand print saree!


Sonam Kapoor in the lipstick print!


Kareena Kapoor keeping it subtle!


Shilpa Shetty in the cow print!


Dipannita Sharma in the hand print saree!


Parineeti Chopra, the show stopper for one of her shows.