Hot couture house Balenciaga founded by Basque designer, Cristobal Balenciaga in 1918 has a new creative director, the 28 year old class apart American Asian fashion designer, Alexander Wang who has replaced Nicholas Ghesquière for the position. The key fashion news was announced on the 30th, and an official statement is expected soon.
The label, Balenciaga was renewed as prêt-à-porter in 1987, but it was only in 1997 when the talented Nicholas Ghesquière (hired at the age of 26) took over as the creative director that the brand regained its former charm. Style.com praised the young French designer saying, “Giving concepts from the rich Balenciaga archives an intriguing rethink, the instinctively progressive Ghesquière was dubbed a new messiah by the press.”
In 2008, Wang, who is 28, bagged the CFDA/Vogue Fashion Fund and that’s when his career took off. He has impressive credentials in the first place and is a successful market designer. His work combines men’s wear, women’s collection, a second clothing line called T and a flourishing leather goods business. Wang’s entry into the label’s family as the new and important member is sure to establish the fashion giant’s footprint in its 62 stores, particularly in Asia, as Balenciaga has 11 of its stores in Mainland China. Also, the direction design takes is of significant importance.
Wang’s appointment reflects his antecedent in more than one way. Both the designers represent youthfulness and charm and are the future of women’s prêt. However, both stand out with their individualistic unique style, and the evolution Balenciaga is something to watch out for. If Ghesquière is all about glossy futurism than Wang signifies bomber jackets, trousers and cool T-shirts, with a vibe that speaks more of global urban streetwear.
Wang holds a lot of promise for the coming seasons and is being compared with Raf Simons at Dior, who debuted this year.